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Great job Pepsi. Happy to see another brand that understands the power of a domain name. Last night, during the ho hum MLB All Star Game, Pepsi ran ads for a community giving back program, RefreshEverything.com. As you all know, every time a “Pepsi” type uses a domain name like this in prime time, on [...]

Apologies to all readers for my hiatus…..some of this has been being too busy and some because I only want to write real relevent things:) ! Before proceeding, a heads up on a major domain announcement/sale coming from me soon. Also, I was excited to see Poker.orgsell for seven figures. Now, Poker is a unique category [...]

For what seems like a nightly occurrence, yet another generic dotcom domain name appeared on prime time TV last night. This one was RethinkReform.com, a website about rethinking healthcare reform. And these are just the domains I am happening to see. There are obviously others and I welcome comments with more examples. Again, all of [...]