Posts Tagged branding premium domain names

Interesting Generic .COM domain useage - Posted March 11, 2011

I regularly reference established brands who use generic domain names on prime time television. Last night, I saw an Ad during Desperate Housewives (No, I watch this, actually think it is awful, but my wife does watch) by California Closets, which featured the domain name, a pure generic dotcom domain that is separate from [...]

Key Points on the Evolving Value and Strategic Advantage of Category Domain Names - Posted July 30, 2010

I wrote this piece about a year ago, and thought it was a good time to re-share… Domain names are appreciating, hard assets just like land or traditional real estate. The difference is, that domain names (like the Internet) are still in the 2nd inning, with a “Wild-Wild West” element which often leads to returns [...]