Author Archive

Interesting Generic .COM domain useage - Posted March 11, 2011

I regularly reference established brands who use generic domain names on prime time television. Last night, I saw an Ad during Desperate Housewives (No, I watch this, actually think it is awful, but my wife does watch) by California Closets, which featured the domain name, a pure generic dotcom domain that is separate from [...]

Go Daddy and the lost TLD - Posted February 7, 2011

Last night, as I sat watching the Superbowl at a great annual party that I had hoped to miss when I assumed I’d be rooting for the Patriots in Dallas (was tough to stomach last night), I witnessed the zenith of my many years of preaching that .com is the only extension/tld that matters. The [...]

The Beginning of the End - Posted January 25, 2011

I have been extremely vocal, via blogs and talks, for many years, on my concern that domainers taking dotcom generic domain names that could be superb potential brands, with deep useful content, products, or value, and “faking” it with a page of content here or there, to try to game the system and get in [...]

P&G getting in the game - Posted January 14, 2011

Another , yet another, great smart use of a domain name by a major corporate brand, P&G (Procter and Gamble). It is also a fabulous online strategy by the consumer brand behemoth. They recently launched a website geared to MEN, under the domain, As you have seen and will continue to see, the more [...]

A Healthy, Happy Holiday to All - Posted December 22, 2010

A Healthy, Happy Holiday to all Domainers, Brand Managers, Advertisers out there. It was a good year for Domain Names and understanding their critical importance to the Online Landscape.  Generic Category Dotcom domains are growing in importance each year and the people responsible for online operations at companies small to large are BEGINNING to realize [...]

Happy Thanksgving - Posted November 23, 2010

Wow, we are in the home stretch of yet another year, one where domains continue to be more and more important in the branding process, more and more recognized by large brands and corporations, more and more recognized by large ad agencies. BUT , we still have a long way to go. The continued availability [...]

Big Brands are catching on - Posted October 15, 2010

Time for my broken record blog. Big Brands are catching on. I have continually blogged about this time and time again. the 80/20 rule applies to domains. 80 percent of the value of Generic Dotcom Domain Names are the brand value to an end user, be it a VC, start up, entrepreneur, or big brand. [...]

MOREBIRTHDAYS.COM - Posted October 1, 2010

I was watching prime time TV last night and saw the American Cancer Society’s compelling and moving ad, with the domain name This is their rally cry, for cancer survivors and stricken to achieve more birthdays.  It is a terrific website, an incredible cause, and, a brilliant use of a generic dotcom domain name. [...]

Reprint of Important Article I Authored - Posted September 28, 2010

I wanted to re post an article I wrote a little over a year ago on domains, to remind everyone of the big picture.  Also, note, we are about to offer some incredible prices on a few domains in Sept and October at to insiders who get newsletter so be ready and aware. Key [...]

Alas, Summer is ending but domains are heating up - Posted September 7, 2010

Summer has come to an end. I hope everyone enjoyed the incredible weather the East Coast experienced. Hot, Warm Water, sunny skies. Summertime tends to be a quieter time for business and domains but domain values definitely held their own. With Domainfest behind us in August and Traffic ahead in October (plus some Europe based [...]