P&G getting in the game

Posted January 14, 2011 by

Another , yet another, great smart use of a domain name by a major corporate brand, P&G (Procter and Gamble). It is also a fabulous online strategy by the consumer brand behemoth. They recently launched a website geared to MEN, under the domain, Manofthehouse.com. As you have seen and will continue to see, the more Madison avenue and corporate brands take to domains like this, theĀ  more valuable the domain as an asset class becomes.

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