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Last night, while watching my Celtics take the all important game 5 (BEAT LA), I saw a prime time commercial on ABC for State Farm with the Domain Name WhyAgent.com. I had 2 reactions. The first was , yah, another generic domain name in prime time by a major brand, something as you all know, I monitor. But then, who are the F’in morons (sorry) making the decisions to not have the word insurance in the domain. I was the Founder of InsuranceQuotes.com, so this is an area I know a little bit about. Insurance is possibly the #1 category online right now. Insurance lead generation is a great category and State Farm should be the LEADER. They prepared the cake batter but forgot to turn on the oven (they used a generic domain to make their point in prime time, but, it was not very intuitive). Regardless, it is our job to continue to educate the masses, the ad agencies, and the marketing departments at these large companies. Every day Isee a domain in prime time. I just returned from visiting 5 baseball stadiums in 3 days, an annual pilgrimage for Prostate Cancer Foundation, www.PCF.org, who understood they needed to be PCF.org and replace ProstateCancerFoundation.org, something i helped them do. In every stadium, I saw several generic domain name based ADS throughout. However, it blew me away that some companies that were large brands who DO conduct online transactions had ads with NO domain at all. Until next time. Remember, we have the best generic domains and combinations at prices where you can buy them and make multiples on resale!